Marketing Strategies for the Shoe Industry

Marketing Strategies for the Shoe Industry They separate different type of these shoes can help the customers find the shoes they like quickly and clearly. And the sale can attract the customers buy their shoes. Let the customers buy the shoes have a quick way and lower price. Advertisings Sign up email face book twitter Sales discount Though this advertising, the customers can know the shop when they online. They can satisfy customers new demand. Sales discount always can attract customers. Though the online information they can know the news very quickly and they can tell the information to others. 2. ALDO: http://www.aldoshoes.com/uk Shoes categories Trends: military; Victorian; galactic; American; heritage Women: sandals; buzz worthy boots; mid heels; lace-up boots Men: shoes (plimsolls &trainers; moccasins; casual; smart lace-ups; smart loafers) Boots (casual boots; dress boots) Sandals Special size for big size New arrivals Colours They have special size for big size, so there are more people have special size can buy the shoes they like. Give the price level can help customers buy the shoes which the price they prefer. Advertisings Free delivery when you spend over  £75 Sign up email: get 10% off Face book Digital connect on homepage When customer need to have the delivery they can buy the shoes price over  £75 and they can have free delivery. This can attract customers buy the shoes price over  £75.Though sign up the email, for the shoe shop, customers get more information about the shop and can tell their family and friends. For the customers they can get 10% off, they would like to go this shop. 3. Schuh: http://www.schuh.co.uk/ Shoes categories Women: high heels, low heels, flats, boots, sandals, trainers. Mans: trainers, shoes, boots, sandals. Brands: womens brands(schuh/ugg/red or dead/irregular choice/nike/iron fist) Mens brand (converse/adidas/fred perry/base London/ikon/vans/) Junior: girls(low heels/flats/boots/trainers/sandals/new in/bestseller) Boys (shoes/boots/trainers/new in/bestseller) Advertisings Face book twitter Blog Schuh TV Sales gift card Free delivery They have free delivery, the customers buy their shoes no need to pay the delivery. More convenience to people and attract more customers. 4. Converse : http://www.converse.co.uk/ Shoes categories Shoes : Chuck Taylor/Star Chevron/one star/Jack Purcell Collections : Chuck Taylor All Star Slim/ Blondie/One Star 74/Star Player/Weapon Advertisings Blog (top 10) Videos for advertising Hot chip film on homepage Different types of converse and the homepage is very fashion, this can attract more young people to visit. The film and videos can show the new products directly to the customers. 5. Clarks : http://www.clarks.co.uk/ Shoes categories: Women: boots/ankle boots/pimps/sandals/shoes/winder styles/party styles Men: Boots/Gore-tex styles/waterproof/active air/workwear/modern style Kids: boots/waterproof/willies/casual/sports/cica/school/bootleg Sports : boots/shoes/ waterproof/walking/hiking/trekking/open air/free style Originals : shoes/boots/desert boot/classic/fashion style There are many types of the shoes can be chose by customer. Advertising: TV e-mail TV is the best way to introduce the products. Most people watch TV and can see the advertising, and know more information about this shoe shop. TASK 2 WEEK 1(01/11) Note taking from internet and text book WEEK2 (08/11) Essay plan for marketing plan short report WEEK3 (15/11) Marketing plan first draft WEEK4 (22/11) Short report first draft WEEK5 (29/11) Task 67 first draft WEEK6 (06/12) Presentation-PPT WEEK7 (13/12) Marketing plan Short Report Task 6 Task 7 Final draft TASK 4 BUSINESS VISION I prepare to expand my business and set up a website about sell hand-painted Special Shoe. The website can give many choices to the customer. Customers can choose the picture they like and we can help them paint the picture on the shoes. So the Special shoe will have USP (unique selling point), this means that your product and service can attract more attention from customers in the eyes and mind. Special shoes will sell these to people who want have their own style. The coverage of my shoe shop will be the UK. More and more young people want to aspire after new fashion and be different from others, so they favour original things to show their personality. I found some well-known companies also do the hand-painted shoe, like Nike and Adidas. Every year they launch a limited range of hand painted footwear. Our shop does the B2C (business to customer) part, B2C part can help us know what the customers want and can save money and time. Customers can buy their favourite shoes cheaply and quickly. We can use website, newspaper and magazine to attract customers and make people to know our Special Shoes. Analysis External analysis Everybody needs shoes and there are many kinds of shoes in our life. For the country footwear is an important part. There are  £6bn of shoes sold to UK and half of them sold around the world (Britfoot, 2010 ). Today, some companies do hand-painted shoe business, for example, Converse was very famous for its canvas shoes. In recent years, Converse put out hand painting shoes, but these shoes are limited. So this cannot satisfy most customers demand .Our hand-painteg shoes are having a rational price and when the customer want these shoes we can painted for them. Most people can buy a pairs of shoes they favour and show their individual. 2. Internal analysis Our on-line shop sell hand-painted canvas shoes, but for different customers we also sell the colour pen and no pattern shoes, so customers can paint the shoes in any way they like. For all the customers we will teach them how to wash the shoes and they can return of goods if shoes have any problem within three days. Because I have 4 physical shops in high street, so I have existing customers and I have enough money to set up my special online shoe shop. Start my business I need some people to help me. I structure them in three groups, first is the group who buy raw material, second is the group who painting the shoes, last one is the group who sell the shoes. 3. SWOT analysis a ¼Ã… ½Strengths My shop start a new style of shoes buying, there are three main strengths of my hand painting shoes. First, because I already have four physical Special Shoe shop in High Street, so we have the basic of the customers for my Special online shoe shop. I set up online Special Shoe shop can increase many new customers for my business and make more profit. Second we paint the shoes of the customers choice so the customers cannot find another pair of shoes like it. Third, because our online Special Shoe shop do B2C part, so we can communicate with customers quickly and clearly. We can know what the customer really want and satisfy their demand. Special Shoes have a reputation for giving advice about foot problems and they can use this knowledge to do the same on the Internet. We can find the health magazine talk about the podiatry service and put our online shoe shop website in. This can tell the people that our shoes are comfortable, and then attract more people to visit our website and buy our shoes. b. weaknesses First, we can not produce with a large number of hand painting shoes. Because we make these shoes by hand, this restricts our output, and we need more time and more labour to produce shoes. Second, because we sell the hand painting canvas shoes, so this not for all people. The hand-painted canvas shoes just one kind of Special Shoe. For example, customers will not buy these shoes when the weather becomes cold. c. opportunities Economy is recovering now, however The world economy is facing difficult and dangerous times (BBC News, 2010) that means economy will not grow much, companies sell goods not very high. And though economy grow slow, but economy not too bad. Companies sell goods not too low. I start business online must careful, we need prepare everything to face any problem. Today, more and more sellers choose start a business online in UK, and the customer in UK spend  £42. 7bn online in 2010 accounting for the CCR (Centre for Retail Research).(BBC New , 2010) I start an on-line shop, so I can increase many new customers who need special shoes and keep the existing customers. d. Threats Our threats come from other online hand-painted shoe shop. People prefer buy famous brand. So the famous in the world, like Adidas and Nike will attract more customers. We must buy the raw shoes from the factory. If the factory makes the mistake of the shoes or do not give us the raw shoes on time, we will face trouble, for example, we can not give the hand painting shoes to customer on time or the shoes have quality problem, these will make us lose trust from customer. Marketing and sales 4 ps Product We supply our products to the people who want to show personal style. We put the picture online and the customers can choice. The customers also can e-mail the picture they like and we painted for customers. . We also can sell the pigment and paint brush to customers, if they want to paint the shoes by themselves. We try our best have a good reputation and supply good products and service to customers b. Place We sell the hand painting shoes on-line. Customers can enter my online Special Shoe shop and buy shoes anytime and anywhere. And we no need to pay the rent of physical shops. It has a lower cost to set-up an online Special Shoe Shop. The customers around the world can know my online Special Shoe Shop and buy my products. The online shop is no geographic retractions. Pricing We have different level price of the shoes. The price of the hand-painted shoes will between  £80 and  £150. These prices are based on the brand of the canvas and the pattern. For example, the shoes have simple pattern will be cheaper than the shoes have complex pattern. Promotion The promotion brings the benefit to the products, and promotion will give the products a brand and an image that the customers will pay attention to your products. I choose online activities and offline activities to promotion my online Special Shoe Shop. I use online activities, first of all I need search engine registration, and search engines can help the customers find the information about our business and products. We pay fees let our online shops web site at the first page of the search engine. When the visitors enter our online Special Shoe homepage, they can sign in our webpage use e-mail address. So I can collect these visitors e-mail address and send the e-mail about our Special Shoes. We can make a video of shoes being painted and put this video to YouTube or other video website to introduce my online hand-painted shoes. Second, I will use newspaper and Magazine to advertising my online Special Shoe Shop; for example, is the most fashion magazine in UK, most people read this magazine, we put our hand-painted shoe in this magazine, so more people can know my Special Shoe. Newspaper and Magazine advertising are cheaper than the TV ad vertising. At same time we do direct mail. I will send the information about my online Special Shoe Shop to the customers who buy the shoes from my physical shops; let them to understand our online hand-painted shoes. Customers Existing customers My Existing customers are the people shopping in my four physical shops in High Street. We want to keep these customers so we need give these customers convenient and we need work hard and give better service to customers. And we must pay the attention to all the Special Shoes, so we can know what the customers really like and meet their demand. New customers I set up an online Special Shoe Shop and sell hand-painted shoes. So I have new customers who need have their own style and buy our hand-painted shoes. And I do the online and offline promotion to attract more new customers to know and buy my Special Shoes. Conclusion In conclusion, online shop has many benefit of my Special Shoe business. It helps me expand my business; increase the kind of Special Shoes. Thereby, increase the customers and profit. Nowadays, more and more people shopping online. There also have problems of my online business, we cannot do the batch production and our online shop is a new, so just few people know us. However, if we have good advertising and the best products, I believe that my online Special Shoe shop will have more customers and become famous in the future. Bibliography Schneider, G.P. (2007),eBusiness 7th edition, Thomson Learning, Inc: London Edwards,S. Economy, P. (2009), Home-based Business for Dummies, Dummies 3rd Chaffey, D (2004), E-Business and E-Commerce Management, 2ed edition, Inc: London www.bbc.co.uk/news/business-11721010 www.britfoot.com http://ezinearticles.com http://www.clpstudio.com/ http://www.paradoxartistry.com/temp.htm Task 5 With the development of society, Internet becomes very important in our life. Internet has much information from the world and it becomes a global resource (ezinearticles, 2010). The definition of online shopping is that the act of purchasing products or services over the Internet.(www.businessdictionary.com). The Internet also becomes a popular way to buy products. Because people can find the products they want to buy very quickly and clearly. They can buy the products at home or office. Online shopping is very convenient, so more and more people choose online shopping. Search engine is important for a website. Sellers must make sure the customers can find your shop very quickly and easily. In this short report I will explain what search engine is positioning, how importance of search engine positioning to the online shop and enabling the customer to find the website easily. The definition of search engine positioning is that The process of obtaining high page ranking on Search Engine Results Pages, these results pages are a list of links pertaining to a specific user submitted search term. Positioning is only relevant for search engines with crawler technology (www.anduro.com/glossary.html ). Search engines have three main parts. First are simply bots, this can finding the website the customers interested in. When customers entering the information the result will give you page title, keywords in page text and the information from other website. Second is storage, when the customers stored the website, the computer has an index for stored the website. Third part is the search utility, search utility can help visitor take the term they find match the search term in index. Then the visitors can choose the links they will visit.(Gary P. Schneider, 2007) Search engine is the important part of online shop sell Special Shoes. We must make sure that the customers can find our website quickly and easily. Search engine is important for e-commerce. So, give the search engine a good positioning is also important. We make the search engine have a good ranking, so our website will go to the first page of the result. Just like Google, when you search information, you will find there are thousand results. If put the website in first page or the top, the visitors will find the website easily and quickly. And this can help us have more visitors and increase the click volume. Based on the importance of search engine positioning, find the good way to increase the ranking of the website is the basic thing we need to do. We can give the search engine money to buy a good positioning. We can put the title of the text as the search engine or put the keyword of my product. For example, I sell the hand painting shoes, these shoes include in special shoes. So I can put the special hand panting shoes as the description of the website. Now I designed three domain names for my Special shoes online shop site. 1. www.cnadyhandpaintedshoe.co.uk 2. www.canvaspaintedshoe.co.uk 3. www.specialdiyshoe.co.uk I prefer choose the first one to be my website domain name. I choose this name in many reasons. First, I open an online shoe shop but not normally, the shoes are special. Second, the shop domain name include my name and I have 4 physical shops in high street. For the old customers the can easily remember my name. The pattern on the shoes all painted by ourselves. The customers can find our website when the customers entering hand painting shoe. Attract visitor I need to attract the visitors to visit my website and buy my special shoes. At first, I need to build a brand of my shoe shop and give it an image; this will make the people remember it easily. And make the customers trust you. For all the seller and customer reputation is the most important thing. We must make sure the quality of shoes and solve the problem very quickly. And we need effective communication with customers, let them to know my shop and my products. We can e-mail them the information of our Special Shoe. The other important thing is that makes sure your homepage special, clearly, and has enough point to attack the customers. For example, if we have the discount, we can put the discount information in a full position. We can use the big title to introduce our main products and put some customers feedback on homepage, these can make visitor know more about our shop and trust us. Because I have 4 shoe shops in high street, so I can have an advertising to introduce my online shoe shop in these 4 shops. I can put the shop website on the wall and window. And give the customers some discount in these high street 4 shops if they go to my online shop. For example, when the visitors go to my online shop to download a picture and print it out, they can take these pictures to the high street shoe shop and then get the discount. In conclusion that many people choose online shopping, so it has a good benefit. However there are many online shops, so there also have strong competition. For online shop, search engine positioning is important; we must give our website a good ranking at search engine, so the visitor can find our online shop easily and quickly. We also have a easy remember domain name. We do many methods to attract the customers to buy our shoes. Bibliography Schneider, G.P. (2007),eBusiness 7th ed, Thomson Learning, Inc: London Edwards,S. Economy, P. (2009), Home-based Business for Dummies, Dummies 3rd Kent, P.(2008), Search Engine Optimization, 3rd Edition. http://ezinearticles.com, Why is the Internet important www.businessdictionary.com Supply chain management Make supply chain short Supply chain is composed by many parts. They are complex; include the manufacturer and suppliers, warehouses, retailers, transporters and customers. So when the customers want to get the products, it will have a long process. But we do e-commerce; we can use the internet to contact the renders, so we can make a short supply chain and we can save a lot of time and reduce the cost of some part, so we can get cheap products and can supply in time. At same time we can ensure the customers can buy cheap and good quality products. Transaction Transaction plays a point role; every part of supply chain will have the transaction. We do B2B system to the suppliers and B2C to the customer. These all need transaction. Transaction will finish on Internet, so this reduces the mistake and save time. We must make sure the transaction safe and quickly. We can find the transform company have the good quality, and cooperate with the company. It has highly accurate so it is safe and have many item can be scanned so it more flexible and save time. Also when the customers buy the shoes from our online shop, we must send the shoes to the customers as soon as possible. So express company also important, we cooperate with the express company we believe. Stock control Every shop has its own store; the seller must make sure they have enough stock to meet demand. We use Internet to understand the demand fluctuation, so we stock the right products to satisfy customers demand. For our special hand painting shoes, we make sure we have enough no pattern shoes. So when the customers order the shoes, we can paint the pattern they like on shoes and send them to customers at s short time. If we have enough stock, we can save much time and can attract more customers. Because we use online, we can use the internet to follow the stock, so can be check the stock from anywhere there is an internet connection. Use internet, we can control the stock directly. Information flow Information will affect the sellers decision. All the information we get on Internet. E-commerce technology gives a fast way to communicate and share information. Every time have its own need, the seller must understand what the customers need and catch the opportunity. We can build an information system and get the information from the internet. For example, we can ask the customers do the questionnaire online, so we can know the customers demand. Depends on the information we will do the right products and service. Special shoes can use an Information System that will help them know where deliveries are; what customers are buying; where customers are; what the best prices are for their suppliers. They can have a Just-In-Time system to use this. That way they can use the information flow to bring better service to the customer and make lower costs to make prices lower. E-Procurement We do not have our own firm to produce the raw shoes, so we must purchase these raw shoes from the firm and for our hand painting shoe, we need purchase the pigment and the painting brush. This is B2B system and we finish the procurement on Internet. E- Procurement helps us purchase the raw products quickly and reduce the error. Because use e-procurement we can communicate with the supplier online also can sign the contract online. Use internet are very convenient to contact if they supplier far away from us. Purchase online we have not the geographical limitations; this means we can find the supplier all over the world. We have a good supplier, so we can give our customers good quality and cheap products. Find a supplier firm we trust, so the customers also can trust us. Bibliography 1.Schneider, G.P. (2007),eBusiness 7th ed, Thomson Learning, Inc: London 2.Wiley, J. (2007), Supply chain management-best practices, Chapter 1 3. http://logistics.about.com/ 5. http://www.emeraldinsight.com/products/journals/journals.htm?id=scm http://www.bestpricecomputers.co.uk/glossary/supply-chain-management-software.htm Task 7Returns policy As a good company, not only take care of its profit, but also has a good after sale services. When online shopping more and more popular, return policy become more important. A good return policy can help the shop attract more customers and make the customer trust you. So you can get a good reputation. I consider five parts to build my special shoes return policy. The circumstances of purchased shoes allowed to be return As a general rule, we allow the customers return in 14 days. If the problem is the size, the pattern they do not like or there is the quality problem we will allow to be return. Because, the customers buy the shoes online so they can not try the shoes, and some times the size of shoes will have a little difference. Due to the pictures of shoes on the website and the real shoes have the difference of colours, the customers also can return the shoes. The exchange policy If the customer is not satisfied with the shoe, they can order another one in exchange. However if they order another pair of shoes have different level of the price, we will return the remaining money if another pair of shoes cheaper, and the customer give us money if that one expensive. When the customers want to exchange, they must provide proof a payment, such as receipt. The refund policy By law, customers located in the European Union à ¢Ã¢â€š ¬Ã‚ ¦ have the right to withdraw from the purchase of an item within seven working days of the day after the date the item is delivered. (www.amazon.co.uk) We will use this as a basic refund policy and offer to pay for postage. The condition of the shoes must be return The shoes must be return when we find there are some quality problems we will call the shoes back and solve the problem. At the same time we will give the customers another pair of shoes and give them some discount. Responsible for postal charges If the customer wants to refund, we will pay for the postal charges. We can give pre-paid label for return. And customers no need to worry about the postal when they refund or return the shoes. This makes customers happy and trusts my shop. This point can attract more customers.

OBriens Things They Carried Essay: Experiences and Emotions :: Things They Carried Essays

Experiences and Emotions in The Things They Carried  Ã‚  Ã‚        Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Tim O'Brien's The Things They Carried is not a novel about the Vietnam War.   â€Å"It is a story about the soldiers and their experiences and emotions that are brought about from the war† (King 182).   O'Brien makes several statements about war through these dynamic characters.   He shows the violent nature of soldiers under the pressures of war, he makes an effective antiwar statement, and he comments on the reversal of a social deviation into the norm.   By skillfully employing the stylistic technique of specific, conscious detail selection and utilizing connotative diction, O'Brien thoroughly and convincingly makes each point.      Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The violent nature that the soldiers acquired during their tour in Vietnam is one of O'Brien's predominant themes in his novel.   By consciously selecting very descriptive details that reveal the drastic change in manner within the men, O'Brien creates within the reader an understanding of the effects of war on its participants.   One of the soldiers, "Norman Bowler, otherwise a very gentle person, carried a Thumb. . .The Thumb was dark brown, rubbery to touch. . . It had been cut from a VC corpse, a boy of fifteen or sixteen"(O'Brien 13).   Bowler had been a very good-natured person in civilian life, yet war makes him into a very hard-mannered, emotionally devoid soldier, carrying about a severed finger as a trophy, proud of his kill.   The transformation shown through Bowler is an excellent indicator of the psychological and emotional change that most of the soldiers undergo. To bring an innocent young man from sensitive to apath etic, from caring to hateful, requires a great force; the war provides this force.   However, frequently are the changes more drastic.   A soldier named "Ted Lavender adopted an orphaned puppy. . .Azar strapped it to a Claymore antipersonnel mine and squeezed the firing device"(O'Brien 39).   Azar has become demented; to kill a puppy that someone else has adopted is horrible.   However, the infliction of violence has become the norm of behavior for these men; the fleeting moment of compassion shown by one man is instantly erased by another, setting order back within the group.   O'Brien here shows a hint of sensitivity among the men to set up a startling contrast between the past and the present for these men.   The effect produced on the reader by this contrast is one of horror; therefore fulfilling O'Brien's purpose, to convince the reader of war's severely negative effects.

How Useful Is It as Evidence for an Historian Studying

To an historian studying the outbreak of the Kappa Putsch this Is a useful factor to take Into consideration; this source shows us the troubles of Germany, about the factors, which lead people to have an uprising. It is understandable when reading an extract that they had to act out, as they were feeling betrayed and angry at Germany. We can see that they the nation was feeling this way, as in the extract it is quoted that, â€Å"The Reich and the nation are in grave danger. † Moreover, â€Å"people are only dimly aware of the approaching disaster.Prices are rolling unchecked. Hardship Is growing. Starvation threatens. † I know that Because of the demonstrable of the armed forces, there were nearly 200 paramilitary units around Germany by 1919. In 1920, about 12,000 members of the Fireworks marched on Berlin and seized the main buildings of the capital virtually unopposed, where they installed a new government. The German army did not provide any resistance to this Puts ch. In spite of requests from Bert to put down the rebellious forces, the army was not prepared to become involved with either side.We can see that the people lost faith In the government as With terrible speed, we are approaching the complete collapse of the state and of law and order. â€Å"And† The present government is incapable of overcoming the danger. â€Å"This was the pushing mint which made the people get involved, they now know without their input Germany as they know it will only get worse. However, in this new government, strikes were banned but the people carried on as their beliefs and motives suppressed the at hand and the opportunity must be grasped.There is no other way but a government of action, the new government will ruthlessly suppress strikes and sabotage. † Moreover † striking is treason to the nation and the Fatherland. † back up these points I have made. It is useful to know that even though the prices were raising that â€Å"Eve ryone should go peacefully about his work. Everyone willing to work is assured of our firm protection â€Å"people stood up for what they believed in and strike regardless of this point.Overall, I believe this is a very useful source for a historian studying the outbreak of the Kappa Putsch of 1920, due to the use of literacy devices used it shows the way in which the German politicians presented their ideas and how they shared their opinions on this topic. (b) Using all the sources, and your own knowledge, assess to what extent the Kappa Putsch and other political uprisings represented the greatest threat to the Whimper Republic in the period 1919-1923. 5] Taking all of the sources into consideration, it is useful as we get a left wing response, a right wing response and an impartial response with the benefit of hindsight, therefore we can get a moderate opinion of the situation. From my own knowledge in the early years of the Whimper Republic, there were many political threats fr om left and right towards the new Government. The Separatists had extreme left wing political views (Communist) this group split from the SSP in frustration and anger at the Spud's role within the Government.The leaders of this Communist Party were Karl Libertines and Rosa Luxemburg. On January 1st 1919, the members of the Separatists movement rose up in an attempted revolution. The group's leaders initially made this move. The new Government acted promptly and were certainly not stymied with their actions to bring this revolution to an end, As the two main leaders were killed whilst in police custody, The fret-corps (a paramilitary group consisting of former Servicemen) broke down this â€Å"revolution† with force.This issue is acknowledged in source c – â€Å"The Whimper Republic faced its first threat, the communist-inspired Separatists rising. Another well known historian to back my points up is Broacher who states; – â€Å"Contends that the occasion fear of revolution from the left by the early Whimper government, led to their overlooking the much more likely threat posed by the right. We can SE that the Kappa putsch was the first attempt from the right wing extremists, to take control of the constitutional government. (They did this because they favored the restoration of some somewhat authoritarian, dictatorial regime).The Kappa Putsch was led by Wolfgang Kappa The right wing extremists wanted the army to regain its numbers of men in a dictatorial regime. This was not possible because in the signed treaty of Versailles there was an agreement that the army must be cut and no more people could Join the army. The events occurred as followed 1920 about 12,000 members of the Fret-corps (in support of the Kappa putsch) marched to Berlin this is where they seized the main buildings of the capital with ease and no force was set up against them in these buildings was where they installed a new government.The German army did not it he told the German army to put down the rebellious forces, the army was not prepared to become involved with either side. This is also due to the support it had from the army as many significant officers chose to support it the army-followed suit (General Ludwig and General Oldenburg. Ludwig had major involvement and he orchestrated an uprising in Berlin on March 13th. Army troops were sympathetic to the uprising, they took control of Berlin, and Ludwig proclaimed right wing government.The putsch soon ended because SSP members of the government had called for a general strike, which soon paralyses the capital and quickly spread to the rest of the country. (The morale within Germany is strong here as they stuck together o end what was wrong â€Å"Kappa Putsch†) The rebels had little support in Berlin and in Germany elsewhere. It soon became clear that the Army couldn't of been taken for granted, there was no universal support for the Whimper government also the government had limited means of dealings with uprisings of this nature and politicians were not necessarily safe in Berlin this shows a near end to the Kappa Putsch.After four days of this political uprising and after putting Berlin on a stand still, with no/little support it was clear that Wolfgang Kappa and his government gained no real authority and they fled the city. There is evidence of this in sources b and c : â€Å"A military putsch has started. The mercenaries, who were afraid that their Fireworks regiments would be disbanded, have attempted to overthrow the Republic and establish a dictatorial government with Kappa and General von L;twits at its head. † And in 1920, came a second attempt to overthrow the Republic, this time by the right wing Kappa Putsch. It is stated in source C that A brief period of relative calm followed, only to be disrupted in 1923 by hyperinflation that threatened economic chaos and undermined the government's reputation. The Communists were overcautious during th e mass protests of 1923 and acted too late in the â€Å"German October† of 1923†³ this is a big threat to Germany both politically and economically as well as destroying even more of the remaining morale. The hyperinflation crisis increased support for the more extremist parties such as the Nazis would use the hyperinflation crisis to portray their beliefs on how a country should be run.This was very threatening towards the Whimper republic/government propaganda against the government damaged it and lost supporters. The next political uprising to occur was the Munich putsch, which took place from 8-9 November 1923. As the economy floundered and the government struggled to cope with the turmoil, a group of Right Wing politicians in Bavaria planned to take this opportunity to overthrow the government. This event is iconic as it was the first event that Hitler is introduced. However, The Nazis were far too weak on their own to stage any kind of political takeover.It was the need for allies, which led Hitler into negotiations with the right wing Government leaders Kara, Kisser and Lows who had planned this uprising to commence. The Munich Putsch took place from 8-9 November 1923. Reasons behind their rebellious behavior were the developing crisis in Germany in 1923. Due to the Franco-Belgian occupation of the Rue as they took payment in kind, passive resistance, hyperinflation and â€Å"The German October,† Kara and Lows blamed most the republican regime with a â€Å"March on Berlin† from Munich.They lacked faith in this political stunt/ uprising and therefore, they decided to abandon the plan but Hitler wanted to proceed with the Nazis they took control of a large rally, which Kara was addressing in one of Eunuch's beer halls and declared a â€Å"national revolution. Under pressure from the Nazis and Hitler Kara and Lows appeared to co-operate, but General Sect, the chief of the Army Command who was suspicious of Hitler, used his powers to command the armed forces to resist the putsch.The police were notified and the police and a gun battle followed informed the army about this uprising on the day of the putsch the Nazis marched on but were met. In this putsch inn this putsch 16 Nazi supporters were killed and the uprising was easily suppressed. Most of the Nazi leadership were arrested and then put on trial for reason; leading sympathizers including General Ultrasound was also arrested. The consequences of the Munich putsch were probably of the more significance than the uprising it's self.At Hitter's trial, he was given special treatment as was allowed to make long speeches to explain his reasons. Hitler is well known for many terrible things but I believe the most dangerous is his talking skill; Hitler has an orator characteristic therefore, he can easily convince people. This skill transformed him from a little known politician into a champion of the right wing. This is mentioned in source c. Finally, in Novem ber 1923, came another right-wing assault, the Munich Putsch led by Doll Hitler.The Whimper Republic survived because the extremist forces of both Left and Right failed to attract much support and were both divided and disorganized. † Using all the sources, and my own knowledge, I have assessed to what extent the Kappa Putsch and other political uprisings represented the greatest threat to the Whimper Republic in the period 1919-1923, it is clear to see that this was not the best time for the Whimper Republic as they faced a lot of opposition from the angered and betrayed Germans

Descriptive Essay Mud Tortillas - 897 Words

Mud Tortillas Thinking about it now I don’t know if this is a mental image or a picture. I really don’t know. The image is so well known yet so distant. Kinda like it s being erased from my brain. I guess its time doing its thing. I visualize the image in a blurry 480p quality. Taken with an early 2009 camera with a mix of bad lighting. The picture is about me. The boy maybe 4, 5 or even six, stands with his hands loosely fitted over his lap. Two parallel bricks rest on rich earthy brown soil beneath him. He is surrounded by scattered trees which are in need desperate of springs love and nourishment. And right behind him there s a mound of dark logs that have settled into a sadden state. The background that surrounded me all seemed to†¦show more content†¦The courtyard was in itself was an instance in means of contrast. Almost in the same way that a sandy beach contrasts with the deep marine waters. Furthermore, the courtyard had its own identical form of beauty. Just like the sandy beach gleams in the sun. Similarly, the courtyard glistened with the dry dirt that ran onto its shore. The place was far more longer than it was wide. It was almost three or four times longer than it was wide. The wooden logs blocked your view straight on only allowing you to see above them, and directly above where staggering dark evergreen pines, which stood colossal making you feel alien to your own premises. As hard as I can remember the, the backyard had always been the setting of my childhood. I recall the time a pregnant cat moved into the logs and made home. She had a bunch of babies. I can also recall the tree house my dad had built in the middle of the yard and also the pumpkin that naturally sprung to life. This backyard was really something else. One of the most vivid and outstanding memories of my childhood occurred in the backyard. When I was younger, I went to a festival. At this festival, I remember my parents had bought me an orange shiny helium balloon. Within minutes I would have let it go into the vast night,which shined with scattered lights. Only to go home and wake the next day to find it in the crevices of the dam that lay in the backyard. It had run low on helium and had already fallen was just low enough for me to